Founded in 1937 by Bausch & Lomb, Ray-Ban is the world leader in high-end market and glasses of the best-selling brand in the world of eyewear. When you talk about Sunglasses, ray ban sunglasses are the name to reckon with. All over the world as it is known as manufacturer premium luxury sunglasses. All other fashion-savvy person you know is sure to have a pair of Ray Ban sunglasses. Manufacturer of sunglasses both for men and women, the brand has become almost a generic name for the category.
First, its product line targeted U.S. Army and thereafter was no looking back. It is one of the few brands with the distinction of standing for decades.
What makes it popular? Its distinct and design coupled with sophisticated style, gives a competitive advantage. Since its inception, it has maintained its classic style and foreground. According to Industry experts, Ray-Ban joined hands with US Air Force in 1940 to create and design unique mirror lens to protect the eyes against the hot sun. Nowadays mirror sunglasses widely used across the word by fashion enthusiast. Over the years, Ray-Ban has maintained its style with an incredible quality and appropriate use.
Ray-Ban has evolved over time, creating a huge collection of unique images and shades for over 70 years. As far popularity is concerned, it is far ahead as compared to other manufacturers. His clientele list encompasses all age groups. The sunglasses can be easily purchased by quoting the model number on all on-line shopping sites. Although most prices are quite steep, the sunglasses are guaranteed good quality.
A style that has become very popular among the masses is Aviator. This model is best suited for men, but also been liked by the women folk. Although the lenses shaded slightly, yet it protects the eye from the sun. The glasses are having metal frame and silver arms. The framework provides a 100% UV protection.
Another very elegant design is Street. It's made for men and women, with a shade of black and durable glasses. It is resistant to shock, so more than a couple hundred dollars for this couple always worthwhile. Because of the brand, various celebrities tend to buy their favorite brand. With different styles and colors appear on the racks of stores today, no doubt Ray-Ban is continuing his legacy for many years and even survive all the other labels.
The immense popularity and growth of the brand, has motivated many to mint money by flooding the market with imitations which are cheap. Thus, it is important to identify genuine glasses. Following are the tips, to help the consumer to differentiate between genuine and fake:
1. Always purchase from authorized dealers.
2. Before you purchase the glasses, make yourself familiar with salient features.
3. The authorized official logo of RBI differentiates it from fake.
4. Genuine RBI sunglasses are very much costlier than the fake ones, so if the dealer offers a true mark Ran-Ban shades at a very low, then there is something wrong!